About HPA
We help hospitality businesses become better businesses.
Who We Are
HPA is a professional-services firm specializing in hospitality and F&B.
Our Purpose
To professionalize the business of hospitality.
Our Vision
To become a leading professional-services firm for hospitality in Saudi Arabia and the GCC, trusted by major hospitality groups, investors, owners and international brands.
Our Approach
Strategy + Commercial + Operations + Culinary + People.
Our Philosophy
We believe hospitality businesses should be built with the same level of commercial discipline, operational rigor and strategic thinking expected in any serious business.
Founding Team
Leadership

Mohammad El Baraqouni
Managing Partner
Strategy, Business & Client Advisory

Michail Elsouso
Partner — Strategy & Performance
Business, Finance & Growth

Jisela Kostanzer
Partner — Culinary & Operations
Culinary, Product & Operations
Next step
Building something in hospitality?
Whether you are developing a new concept, improving an existing operation or preparing for expansion, start with a conversation.