About HPA

We help hospitality businesses become better businesses.

Who We Are

HPA is a professional-services firm specializing in hospitality and F&B.

Our Purpose

To professionalize the business of hospitality.

Our Vision

To become a leading professional-services firm for hospitality in Saudi Arabia and the GCC, trusted by major hospitality groups, investors, owners and international brands.

Our Approach

Strategy + Commercial + Operations + Culinary + People.

Our Philosophy

We believe hospitality businesses should be built with the same level of commercial discipline, operational rigor and strategic thinking expected in any serious business.

Founding Team

Leadership

Mohammad El Baraqouni

Mohammad El Baraqouni

Managing Partner

Strategy, Business & Client Advisory

Michail Elsouso

Michail Elsouso

Partner — Strategy & Performance

Business, Finance & Growth

Jisela Kostanzer

Jisela Kostanzer

Partner — Culinary & Operations

Culinary, Product & Operations

Next step

Building something in hospitality?

Whether you are developing a new concept, improving an existing operation or preparing for expansion, start with a conversation.